Buchanan’s Whisky created an innovative flavor based on how Hispanic Americans mix their Buchanan’s with pineapple. We wanted to create something that had personality, flavor, levity, and most of all, was deliciously fun.

As Spanish speakers, we love creating new words – whether in Spanglish, or playing around with our unique letters of the alphabet. So we launched the brand new Buchanan’s Pineapple by celebrating the Spanglish language through the unique pronunciation of the word piña, with ñ.

RESULTS:
Most successful product launch in Diageo history.
95%+ Introduced to the brand through Pineapple
Shifted 60%+ of drinkers from other spirits into whisky through Pineapple
Named 2023 Product of the Year