With the MLB starting back up during the pandemic, and eerie empty stadiums filling our screens, Heinz wanted to find a way to truly bring the baseball experience to people’s homes. We get it, it’s definitely a weird time for sports right now – there’s nothing we miss more (or at least I do), than getting that hot dog at a baseball stadium and smearing it with some Heinz.
I’d say Heinz ketchup, but I live in Chicago… I can’t say ketchup here. But you get it. Here’s what we did.
To celebrate MLB Opening day, we GAVE AWAY heinz stadium ketchup pumps to help make people feel like they have the baseball experience at home.
we told the fans
We knew MLB fans wouldn’t wait a second to get their hands on a stadium ketchup pump – so we went to Twitter, and a few other key places, to make our announcement.
For any fan who wanted in on the ketchup pump, we redirected them to the website for a chance to win.
Of course, we couldn’t forget about chicago
In Chicago, it would be an absolute crime to not only put Ketchup on your Chicago dog, but to also be giving away Ketchup pumps – so, for Chicago only, we gave away Mustard pumps.
We got some people talking along the way
TEAM
CD/CW: Jenna Nessbaum
CD/AD: Bruno Pieroni
CW: Scotty Mendlinger
AD: Mila Bengoa
Agency: VMLY&R