GOAL: Take flossing in public from taboo to something that’s accepted everywhere with our Plackers Floss Freely campaign. 

Given that people love sharing their controversial opinions, we want to get a debate going. So we went to where public opinions are most welcome – Washington Square Park in New York. With our incredible TikToker friend Davis, from the Whats Poppin’ Show and asked anyone that would listen. 

“What’s your Hot Take about Flossing in public?” Some are all for it, some absolutely hate it, and that’s exactly what we wanted to hear. 

"It's sexy" "ANTI" "good hygiene" "do it on the plane" "kind of weird" "very very good" "ew no"

"It's sexy" "ANTI" "good hygiene" "do it on the plane" "kind of weird" "very very good" "ew no"

TEAM

CCO: Josh Braithwaite
CD: Lauren Albee
ACD/CW: Perk Cervantes & David Whitney
ACD/AD: Mila Bengoa
Producer: Kristin Batalucco

Production:
Fallen Media
Talent: David Burleson @WhatsPoppin

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