The 200% Mixtape
They tell us Hispanic Americans “You don’t look Latino” or “You don’t sound Latino” “But you don’t speak Spanish”… what does that even mean? When did we start measuring our Latinidad?
So, we wanted to show the mixtape that is being Hispanic American. The diversity in sound, food, fashion, dance, art style, and more – so that’s exactly what we did.
Below are some of my favorite keyframes that were co-created with the Director, Immensely talented Hispanic Artists, and myself.
De aquí y de allá / HOLIDAY
We adopted a co-creation approach with our talent to make this come to life as authentic as possible.
Talent:
Djali Brown-Cepeda + Ricardo Castañeda – Nuevayorkinos
Marcello Hernández – SNL
DJ VRYWVY ‘Val’ – Texas DJ
Debbie Gonzales + Daniel Buezo – Kids of Immigrants LA
OUR MIXTAPE TEAM
Client:
Buchanan’s Scotch Whisky / Diageo
CCO: Josh Braithwaite
GCD: Felipe Ferreira
ACD/CW: Carlos “Perk” Cervantes
ACD/AD: Mila Bengoa
Account Lead: Virginia Cardozo
Producers: Janell Faraj, Sloan Schroeder
Studio: Cathy Dickinson
PRODUCTION COMPANY:
Birth Productions
Director: Valentin Guiod
DOP: Arnau Valls
Exec Producer: Hugo Besson
Photographer: Oliver Owen
Production Designer: Luciano Lasca
Post Production / Animation:
Bliss.Tv
Sound:
King Dou Dou Music, Napoles Music, DJ VRYWVY