We wanted to give LEE Jeans the personality refresh it so desperately needed. For a long time, it was a forgotten, iconic Americana fashion brand that the younger generation never considered. So we gave the brand more edge in casting, location, and shooting style,

Throughout all shoots, our goal was to capture our product in warm tones that spoke to LEE’s heritage and palette that is rooted in golds and indigos. Perfectly complimentary both in nature and in our brand.

This shoot below was meant for Lee’s Spring 2021 Collection. We were tasked with creating a versatile studio shoot that spoke to Spring colors and textures and helped make our product and models pop. Here, we worked with our photographer and DP to not only capture stills but also video for e-commerce.